So here it is. . . the inspiration for social advertising platform released by Facebook. . .

As facetious I’m about that statement, if you think about it . . . what was pitched in the video are really no different than “SocialAds“. . . the absolute bluring of line between

advertising & relationships

privacy & knowledge

conversion & engagement

Again, as much as I think this is frightening as a consumer. I give them credit for truly examining what is going on with their community and understanding how third parties (as “controversial” as they may be) are monetizing their participation in that platform . . . AND finally building these models DIRECTLY into their product.

Fuck do no evil . . . everything is relative. If consumers are already adopting an advertising medium, it must be A.O.K.