Was trolling around Sitepoint and came across this hilarious exchange between an entrepreneur and his logo designers. . . (see screen capture) . . . apparent the guy (who shall rename nameless) believes that his logo need to capture the “je ne sais quoi” of web 2.0 in order to be popular (who knows, maybe Arrington added logo’s to his criteria of web 2.0 coverage filters) and kept on telling his designers that the logos werent “web 2.0 enough” to the bewildered expression (I imagined) of the logo designers. In the end he tried to boil it down to a science . . .

Thanks for the comment. Look through those logos again, they all have one thing in common if they use blue in the text, then it’s a brighter blue, and if they use black, then it sits on a black background, not a black shading…the logo you have looks too dark for us..does that help? feel free to question me if you feel i’m not being descriptive enough.

He was refering to this list of web 2.0 logos at fontshop

my response? … the sky is indeed already falling . . . if not, may God please help us when it does. . .