Just being a complete couch potato for the afternoon. . . after close to 5 hours of TV, I realized I must have seen those “law offices of james sokolove” commercial atleast 3 times.
As usual, my overly imaginative (and unrealistic) brain started to churn and I decided that what the world needs is a class action search and lead gen engine.
I did more sleuthing around to find the top paying keywords on google/overture. Search yahoo. The list is pretty old, but I think the point is that law suit related keywords are a gold mine. . . even more so than finance/mortgage/real estate related keywords.
$100.00 - structured settlements
$100.00 - mesothelioma attorney
$33.50 - cord blood - what the he** is that?
$29.75 - student loan consolidation
$25.01 - tax attorney
$19.13 - contract management software
$18.99 - drug rehab
$13.00 - lemon law
$10.24 - brochure printing
$10.01 - cerebral palsy
$ 9.99 - term life
$ 9.51 - software escrow
$ 9.20 - document scanning
$ 9.00 - cash advance
$ 8.60 - refinancing
$ 8.00 - payday loans
$ 7.16 - auto insurance
$ 6.93 - donate to charity
$ 5.99 - defibrillator
$ 5.00 - scooter
The funny thing is that James Sokolove is not even a real law firm. Yes they have lawyers and practive law in MA, but they are mostly a lead generation business since license/bar is state by state, and thier referals comes from all over the U.S. (since they advertise in CA and probably all 50 state). Law firms pay significant amount of money to firms that bring them into class action firms (this website say its 35%) . Now, I’m no expert on legal industry’s business model, but this seems like a gold mine to me. . .
Hey a little late to the game, but you are correct! And I almost worked for the call center that intially screens their incoming calls. They no longer practice law at ALL. Thye have 5 or 6 attorneys on staff as advisors, but basically they just generate business for their “affiliates” (or more correctly, subscribers).
Thier company is actually pretty small (90 people total), with most of their employees either working in their on-site call center (personally, I’d be quite frustrated at having to speak with two different screeners before I even heard from an investigator or paralegal, let alone an attorney) or their marketing department.
BTW, they’re VERY proud of their VERY crappy advertisements–created by a real ad agency and everything. So I’m not even sure what the marketing department (of 30+ people) DOES besides approve piss poor campaigns
Comment by zumpie — May 6, 2009 @ 10:07 am