Gilder: and Blogs Will Inherit the Earth
Here is the News.com blog which says Gilder says so.
Eh. . . quite a contrast to the dead blog sentiment of yesterday . . .
Gilder argues that TV is dying and will be followed by Hollywood. . .
In an apparent hidden reference to the long-tail, he argues choice will enable blogs or (video blogs? or I think he meant to say “peer-produced content”) to overtake TV/Hollywood. . .
As much as I think the Long Tail is an valid economic framework. . . lets not forget two more proven and probably more important theories/forces . ..
Economies of Scale & Economies of Scope
Yes, the internet will drain dollars away from TV and Movies. . . through a variety of means . . . blogs, TIVO, streaming video, bit-torrent. . . etc. . . basically we only have so much time a day and we are spending more on the ‘net. . . no arguments here. . . everyone agrees . . I would not even ague with people that think the market will shrink by over 50%.
BUT TV & movies will not die because Economies of Scale and Scope. The entertainment industry business model relies heavily on economies of scale and scope. To create a truly profitable content requries huge capital investments in order to create contents that are “scalable” and with mass appeal. Those investments in technology, marketing, distribution, brand (of actor/actress), and production are so large that no “blogger” or individual content producer can hope to ever match.
Those invesments and the value it creates for consumers creates economies of scale and scope for the TV & Movie industry. Certainly these advantages are reduced with the internet but I’m not expecting the JibJab guys to produce Toy Story IV anytime soon.
BTW: notice the flame in the comment section of the Gilder article. . .
Here are some other with similar sentiments. here, here and here





Uh… okay.
Speaking at the AlwaysOn conference at Stanford University, futurist George Gilder predicted a harrowing future for humanity. TV will die, he said, and be replaced by blogs. Check, please. Update: This seems to have struck a nerve. See comments and
Trackback by What Attitude Problem? — July 21, 2005 @ 6:41 pm
George Gilder: Futurist or Fool?
George Gilder has seen the future and…wait for it….he believes TV is “dying fast and it will be followed by Hollywood”. Apparently, Gilder believes the abundance of bandwidth will cause the demise of traditional media. This is an old mantra being…
Trackback by Mark Evans — July 22, 2005 @ 11:04 am
George Gilder: Futurist or Fool?
George Gilder has seen the future and…wait for it….he believes TV is “dying fast and it will be followed by Hollywood”. Apparently, Gilder believes the abundance of bandwidth will cause the demise of traditional media. This is an old mantra being…
Trackback by Mark Evans — July 22, 2005 @ 11:05 am
99.99% of blogs are probably worse waste of time than watching TV.
Comment by Brad Yim — July 22, 2005 @ 1:22 pm